To fully understand shopping campaigns, first make sure you understand product ads and Microsoft Merchant Center catalogs. Products ads are created from products in your catalog and include custom images, pricing, and seller details.
If you’ve never used Microsoft Advertising product ads or Google shopping campaigns, you'll need to create a shopping campaign from scratch. Here are instructions to get started.
However, if you've already used product ads, either in Microsoft Advertising or Google Ads, you have two other options for getting started with Microsoft Shopping Campaigns:
Import your Google Ads shopping campaigns just as you would a standard search campaign. Here's more information on the import process.
Prior to importing, make sure your feed file is compatible with Microsoft Shopping Campaigns. Not all of Google's feed attributes are supported by Microsoft Advertising. Here's a list of differences.
If you already have product ads set up in Microsoft Advertising, you can create a new Microsoft Shopping Campaign that uses your existing catalog feed file. The new shopping campaign will not replace your existing product ad campaigns, but will instead be a new campaign that runs alongside the others. Here are the steps you need to follow:
Pay particular attention to the following settings in your new campaign:
Campaign priority can also be useful if you want to create campaigns around specific events, like sales or promotions, without changing bids across the campaigns.