Use ad distribution to select where you want your ads to show. You can choose to have your ads shown on the entire search network or subsets of it.
Within the search network, you have several options, depending on where you're advertising. You can choose to have your ads shown on the following:
Ads on the search network may also be displayed in the Bing Smart Search results.
The ad distribution options Bing, AOL, and Yahoo search (owned and operated) only and Bing, AOL, and Yahoo syndicated search partners only apply to advertising set up in the following locations: Australia, Austria, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Italy, Mexico, Netherlands, Norway, Spain, Sweden, Taiwan, United Kingdom, and United States (excluding US territories). All other locations will use All search networks even if the other two options are selected. When you run the Publisher Performance report, you'll see websites based on these ad distribution rules. To learn how ad language and location targeting affects who sees your ads, see How does ad language and location targeting affect who can see my ads?
We're redesigning Microsoft Advertising, so the steps to complete a task may be different based on the version you're using. Learn more about the redesign and which version you're using.
Although you set ad distribution when you create a new campaign, it is an ad-group level setting. Here's how to adjust your ad distribution settings:
To see how to exclude websites that aren't giving you the results you want, see How to prevent your ads from showing to certain people.