What's new in Microsoft Advertising?

Associate audiences at the campaign level

You can now associate audience lists at the campaign level as well as the ad-group level. That means you can save time by associating audiences across your entire campaign with a single click!

Learn more about applying campaign-level associations.

Discover the possibilities with experiments

With experiments, you can A/B-test changes to campaigns in a controlled environment. You make a tweak in an experimental campaign, and then see how its subsequent performance compares with the original campaign's. This way, you can understand the impact of the change to your business before you commit to it fully.

Learn more about experiments.

Never miss a critical alert

Stay on top of all your notifications by clicking the bell icon at the top of every page in Microsoft Advertising.

Learn more about notifications.

Farewell, Opportunities... Hello, Recommendations!

Microsoft Advertising is retiring the Opportunities page and replacing it with the Recommendations tab. Recommendations are AI-driven suggestions with one goal in mind: Improving your campaign performance. We'll recommend new and existing features that can help you get the most out of your budget.

Learn more about the Recommendations tab.