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What's new in Microsoft Advertising?

What's new in Microsoft Advertising?

Check out the new and enhanced features in Microsoft Advertising designed to help you connect with your target customers, boost campaign performance, and improve your ROI.
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Use the IF function to customize your ad on the fly

By adding an IF function to an Expanded Text Ad, you can make specific words or phrases appear depending on a searcher's device or audience. You no longer need to have separate campaigns or ad groups based on device or audience!

Learn more about IF functions.

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In-market audiences now available in the United Kingdom, Canada, and Australia

Advertisers in the United Kingdom, Canada, and Australia can now target in-market audiences, which are curated lists of customers who have shown purchase intent signals within a particular category.

Learn more about in-market audiences.

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