Note

Support wait times may be longer than usual. We're sorry for any inconvenience. Thank you for your patience.

LinkedIn profile targeting

LinkedIn profile targeting

Learn how to target customers based on their LinkedIn profile information.
Note

Not everyone has this feature yet. If you don't, don't worry — it's coming soon!

Microsoft Advertising is the only advertising platform (other than LinkedIn) that allows you to target potential customers based on their LinkedIn profile information. You can target customers based on their:

  • Company, such as Microsoft, Alibaba.com, or KLM Royal Dutch Air Lines.
  • Industry, such as finance, broadcast media, or law enforcement.
  • Job function, such as sales, accounting, or purchasing.

LinkedIn profile targeting is available for Expanded Text Ad campaigns, dynamic search ad campaigns, and Microsoft Shopping Campaigns.

How do I add a new company to a campaign? expando image
  1. Select the campaing from the tree view in the left panel that you want to add a company to.
  2. Click Companies under Keywords and targeting from the type list in the left panel.
  3. In the data view, click Add campaign company.
  4. Select the campaigns you want to add the company to and click OK.
  5. Search or browse for companies, then select the companies you want to target.
  6. Click OK.

Note

You cannot target more than 1,000 companies in a single ad group or campaign.

How do I add a new company to an ad group? expando image
  1. Select the campaing, then ad group from the tree view in the left panel that you want to add a company to.
  2. Click Companies under Keywords and targeting from the type list in the left panel.
  3. In the data view, click Add ad group company.
  4. Select the ad groups you want to add the company to and click OK.
  5. Search or browse for companies, then select the companies you want to target.
  6. Click OK.

Note

You cannot target more than 1,000 companies in a single ad group or campaign.

How do I edit an existing company’s bid adjustment? expando image
  1. Select the campaing or ad group from the tree view in the left panel that you want to add a company to.
  2. In the Edit the selected companies pane, update the bid adjustment.

Note

You cannot target more than 1,000 companies in a single ad group or campaign.

What you need to know expando image
  • LinkedIn profile targeting will not narrow your ads' audience. For example, by targeting a specific company, you aren't excluding everyone who does not work for that company. If you're familiar with remarketing list targeting, you can think of LinkedIn profile targeting as "bid only", as opposed to "target and bid".
  • For more information on adjusting bids, check out this topic.

See more videos...