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Add Structured Snippets to your ad

Add Structured Snippets to your ad

Add extra snippets of text that highlights your store's products or offers.

Structured Snippet Extensions give potential customers more context on a specific aspect of your products and services. A Structured Snippet is made up of a header and a list of 2-10 values which correspond to the header. For example, you might use the header “Brands:” and the values “Windows, Xbox, Skype” to let customers know about what brands are available at your store.

This extension is not clickable and, similar to other extensions, will appear beneath your ad’s description. Structured Snippets have no impact on the other extensions you’re already using.

Structured Snippet Extensions

Important

Structured Snippets may not duplicate what is already stated in the ad. Our full list of Structured Snippet Extension policies can be found here.

The maximum amount of Structured Snippets which can be associated to a single campaign or ad group is 20. Keep in mind that your ads won’t always show Structured Snippets and if they do show Structured Snippets, the format they appear may vary. Structured Snippets are free to add to your ad.

Ability to set up in: All Bing markets

Serves in: All Bing markets, except China.

What's the difference between Callout and Structured Snippet Extensions?expando image
Callout Extension Structured Snippet Extension
When to use Showcase what makes your products or services unique. Provide more context on specific aspects of your products or services.
Example "Free shipping • 24/7 Support" "Brands: Windows, Xbox, Skype"
Character limit 25 characters per callout 25 characters per value
Minimum number 2 callouts 3 values
Maximum number 4 callouts Based on value length and screen size
How do I create a shared Structured Snippet Extension?expando image
  1. Click Shared Library in the left panel and make sure you're in the Shared Structured Snippet Extensions view.
  2. Click Add Structured Snippet Extension and in the Editor pane:
    • Select Language.
    • Select Header.
    • Enter the appropriate Values.
    • Select the End and Start dates.
    • Edit Ad schedule.
    • Select the Time zone.
How do I associate an existing Structured Snippet Extension to a campaign or ad group? expando image
  1. Select the campaign or ad group from the tree view in the left panel.
  2. Select Structured Snippet Extensions under Ads and extensions from the type list in the left panel.
  3. In the data view, click Add associations and select Add ad group Structured Snippet Extension association or Add campaign Structured Snippet Extension association.
  4. Select the ad group or campaign you want to add a Structured Snippet Extension and click Next.
  5. Select the Structured Snippet Extension to use.
  6. Click OK.

Note: Making edits to the Structured Snippet Extension association will also change the Shared Structured Snippet Extension. Any associations that link to this shared Structured Snippet Extension will also get changed.

How do I associate an existing Structured Snippet Extension to an account? expando image
  1. Select Structured Snippet Extensions under Ads and extensions from the type list in the left panel.
  2. In the data view, click Add associations and select Add account Structured Snippet Extension association.
  3. Select the Structured Snippet Extensions to use.
  4. Click OK.

Note: Making edits to the Structured Snippet Extension association will also change the Shared Structured Snippet Extension. Any associations that link to this shared Structured Snippet Extension will also get changed.

How do I edit a Structured Snippet Extension association? expando image
  1. Select the campaign or ad group from the tree view in the left panel.
  2. Select Structured Snippet Extensions under Ads and extensions from the type list in the left panel.
  3. In the data view, click the Structured Snippet Extension you want to edit.
  4. In the edit panel, edit the Structured Snippet Extension details.

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