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Improvements to Sitelink Extensions

Improvements to Sitelink Extensions

Learn more about the improvements we've made to Sitelink Extensions.
Important

Not everyone has this feature yet. If you don’t, don’t worry - it’s coming soon!

Improvements to Sitelink Extensions are here! You can now:

  • Add double the number of maximum sitelinks per campaign or ad group. Associate up to 20 Sitelink Extensions per campaign or ad group.
  • Manage sitelinks more easily. Create individual sitelinks and share them across campaigns or ad groups.

Sitelink Extensions are additional links in your ads that take people to specific pages on your website. For each campaign, you can enter up to 20 sitelinks. By default, the sitelinks are set at the campaign level, however, you can also set sitelinks at the ad group level. Specifying sitelinks at the ad group level will override the sitelinks associated with the campaign.

Sitelink Extensions

You can now also add up to two lines of descriptive text under each Sitelink Extension. These enhanced Sitelink Extensions can draw attention to your ad by increasing its size. Only high-quality ads at the top of the search results page will trigger enhanced Sitelink Extensions, so make sure you add descriptions to high performing campaigns, such as your brand term campaigns. An ad can display 2, 4, or 6 enhanced sitelinks with descriptions, or 4 or 6 sitelinks in a single row without descriptions, which will be determined by Bing.

How do I create a Sitelink Extension?expando image
  1. Click Shared Library in the left panel and make sure you're in the Shared Sitelink Extensions view.
  2. Click Add Sitelink Extension and add the sitelink details in the Editor pane.
How do I associate an existing Sitelink Extension to a campaign or ad group? expando image
  1. Select the campaign or ad group from the tree view in the left panel.
  2. Select Sitelink Extensions under Ads and extensions from the type list in the left panel.
  3. In the data view, click Add associations and select Add ad group Sitelink Extension association or Add campaign Sitelink Extension association.
  4. Select the ad group or campaign you want to add a Sitelink Extension and click Next.
  5. Select the Sitelink Extensions to use.
  6. Click OK.

Note: Making edits to the Sitelink Extension association will also change the Shared Sitelink Extension. Any associations that link to this shared Sitelink Extension will also get changed.

How do I edit a Sitelink Extension association? expando image
  1. Select the campaign or ad group from the tree view in the left panel.
  2. Select Sitelink Extensions under Ads and extensions from the type list in the left panel.
  3. In the data view, click the Sitelink Extension you want to edit.
  4. In the edit panel, edit the sitelink details.

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