How to prevent your ads from showing to certain people

In Microsoft Advertising Editor , prevent your ad from appearing in specific locations, on specific web sites within the search network, or from displaying to certain IP addresses. You can set exclusions on a each ad or across multiple ads at the same time.

If you want to prevent your ad from appearing in specific locations, on specific web sites within the search network, or prevent your ads from displaying to certain IP addresses, you can configure exclusions.

To prevent your ads from showing in specific locations expando image

In the type list from left pane, click Locations and then select the campaigns or ad groups that you want to add location exclusions to.
In the Edit the selected location target pane:
1. Specify the location for this entry. Click Edit/find location and you can specify the location by Area targeting (narrow your location target by country/region or city) or by Radius targeting (narrow your location to a single mile or kilometer, or expand it to a larger circle).
2. Enter bid adjustment.
3. Select the advanced location option (where you want to show your ad).
The details you input will automatically populate the new row in the main grid.

To prevent specific websites from showing your ads expando image

In the tree view from the left pane, select the campaigns or ad groups that you want to add website exclusions to.
In the data view, click Advanced options, and then click Exclusions.
Enter (or copy-and-paste) websites that you do not want to show your ads, one website per line (for example, www.contoso.com). To exclude your ads from an entire domain, leave off the "www" prefix (for example, contoso.com).
Click OK.