Microsoft Advertising Editor's language targeting allows you to target your ads to particular web searchers based on your specified ad language. Microsoft Advertising Editor uses several signals to determine whether your ad will display to a potential customer based on the ad language you set, including query language, publisher country language, and the potential customer's language setting. For a list of languages your ads can serve in, see About language options in Microsoft Advertising Editor. For a list of countries/regions where your ads can display, see Where does Microsoft Advertising show your ads?
Here are the steps you'd take to determine where your ads are shown:
Microsoft Advertising support may not be available for all languages.
Your ads will be eligible to display on search queries with keyword matching if the search query language or user language settings matches your ad language. You can create different ad groups with different languages. |
Choose from:
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Choose from:
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An example:
Result: Ads available to show in:
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Result: Ads available to show in Berlin.
Berlin meets both the language setting and location target. |
Result: Ads available to searchers physically located in Berlin. |
Both the location targeting criteria and the language setting criteria must be met in order for an ad to be eligible for display. Of course your other targeting settings, beyond location, will also have an impact on the determining if the ad should be shown to the searcher.
For example, let's say you set your ad language to German. Because your ads are specific to a market, you decide to select your location target to Berlin, and even more specifically, show your ads only to people in your targeted location. Now, your ads will only show to searchers physically located in Berlin. For more information about targeting, see About targeting customers
Don't see your country listed? This list will continue to be updated as we expand to new markets on a regular basis.