Estimate bids for keywords
Estimate bids for keywords
Estimate how much you should bid for a keyword in Microsoft Advertising Editor.
You can estimate how much you should bid for a keyword so that your ad will appear in a given position on a search results page, and then bid that amount.
- Select the campaign from the tree view in the left pane.
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Select Keywords under Keywords and targeting from the type list in the left pane.
- Select Estimate bid above the table to start researching bids. This process can sometimes take several minutes or longer. Don’t worry – you can continue to work while we complete this research.
- Review the recommended bids in the Est. first page bid column. Not all keywords may get suggested bids: these can be keywords that you've already bid competitively for, or keywords that are so rare we don't have much competitive data on them.
- After selecting one or all of the keywords, select Apply est. bid for first page. Choose whether you want to apply bids for best position, mainline, or first page:
Search results page area | Position |
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Best Position | The first ad that appears in the top box above the search results. |
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Main Line | The ads that appear in the top box above the search results. |
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First Page | The ads that appear on the first page of the search results. |
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For more information about ad positions on search results pages, see About ad position.
Notes
- Estimated bids represent the average historical cost per click (CPC) paid.
Average CPC is based on the following formula: maximum CPC × CTR (that is, cost per click multiplied by click-through rate).
The tool cannot predict actual market conditions, and there is no guarantee that the estimated bids will place your ad in the estimated position.
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To activate changes that you make in Microsoft Advertising Editor, you must post them to your Microsoft Advertising account.