Create campaigns

Learn how to create one or more new campaigns in Microsoft Advertising Editor.

You can create a single campaign or multiple campaigns and then create ad groups, ads, and keywords later.

Create a single campaign

  1. In the tree view from the left pane, select the account for which you want to create a new campaign.
  2. In the data view, select the Add campaign dropdown and choose whether you want to create a search campaign, shopping campaign, or audience campaign.
  3. In the edit pane, enter the appropriate information in the Campaign name and Time zone boxes.
  4. Set your budget:
    • Enter a budget amount under Budget.
    • For Budget type, choose either Daily or Monthly.
    • If your budget type is Daily, under Daily budget options, choose either Standard or Accelerated.

Create multiple ad groups

  1. In the tree view from the left pane, select the account for which you want to create new ad groups.
  2. In the data view, select Make multiple changes > Add/update multiple campaigns.
  3. In Make multiple changes, under Add campaign data, do one of the following:
    • Paste data using the suggesting headings
      1. Select Insert headings.
      2. Underneath the headings row, paste the spreadsheet data.
      3. Select Edit headings.
      4. Under Edit headings, make sure that the correct heading is selected in the dropdown menu for each column.
    • Paste data from a spreadsheet that includes column headings
      1. Paste the spreadsheet data into the text box.
      2. Select Edit headings.
      3. Under Edit headings, make sure that the correct heading is selected in the dropdown menu for each column.
  4. Select Next.
  5. On the Import Completed page, after you review your changes, select Close.
Notes
  • Ad groups that target specific days of the week or parts of the day (also known as "day-part targeting" or "day-parting") will display ads on search results pages based on the time zone of the person who performs the search. The time zone is determined by the IP address of that person's computer.
  • Your campaign is now ready for you to create ad groups, ads, keywords, and bids. Next steps:
  • To activate changes that you make in Microsoft Advertising Editor, you must post them to your Microsoft Advertising account.

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