Flagging duplicate keywords is not available in Microsoft Advertising Editor for Mac just yet. Don't worry, it's coming soon!
A keyword is considered a duplicate if it is the same as another keyword, but its punctuation varies. When you post your changes to Microsoft Advertising, Microsoft Advertising Editor flags duplicate keywords so you can remove them. Removing the duplicate keywords will save you time while still giving you thorough keyword coverage. If one of your keywords is marked as a duplicate there is no reason to manage both of them. You can remove either the duplicate or the original keyword without impacting your campaign.
For example, let's say you type bike-repair as one of your keywords, and then also add bike repair. When you post your changes to Microsoft Advertising, your second entry (bike repair) would be marked as a duplicate. You can delete it and post your changes again.
Below is the list of extra characters that Microsoft Advertising Editor looks for and will ignore. If you use any of the characters below, and have a similar keyword without those characters, you can safely delete one of the keywords without impacting your campaign.
quotation mark (") | ampersand (&) | hyphen (-) |
asterisk (*) | percentage sign (%) | parentheses (( )) |
brackets ([ ]) | curly brackets ({ }) | period (.) |
comma (,) | question mark (?) | slash mark (/) |
backslash (\) | colon (:) | semicolon (;) |
exclamation point (!) | apostrophe (') | angle brackets (< >) |
plus sign (+) | number sign (#) |