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Getting started with Microsoft Advertising Editor is as easy as 1-2-3. After you install, in the Start menu, look for Microsoft Advertising Editor. Then, every time you sign in, you'll complete three basic steps: download (get) your account data from Microsoft Advertising, make changes to your campaigns in Microsoft Advertising Editor, and then upload (post) your changes back to Microsoft Advertising.
Your first step is to get campaign data from Microsoft Advertising web. When you launch Microsoft Advertising Editor for the first time, you’ll enter your user name and password. Then choose which campaigns to get. For agencies with lots of accounts, you can choose to get only specific ones. Keep in mind that if you have lots of accounts, it can sometimes take several minutes to get your data.
Whenever you want to get your current campaign data from Microsoft Advertising, you must use the Get Changes button in the toolbar. You can then make your changes and then Post back up to Microsoft Advertising. This is a cycle that you’ll go through every time you sign in to Microsoft Advertising Editor: get your accounts, make changes to your campaigns, and then post them when you’re done.
Get campaign data. You can either create new campaigns, or import existing campaigns from Yahoo or Google AdWords with minimal overhead.
Make changes to one item, or many. Do you have campaigns that only run seasonally? Do you need to add new keywords to keep up with the latest viral video? Microsoft Advertising Editor has lots of tools to make managing your campaigns a snap. You can:
Update your bids. To keep your ads relevant and showing on the first page of search results, you’ll need to update your bids. Use the Bid Estimation tool to research first page bids for thousands of keywords at a time. Review bids individually, or opt to apply them all with the click of a button.
Once you’re done updating your campaigns, it is important to post your account changes to apply them. Your new campaigns, keywords, and bids, will start running immediately. Don’t forget to double-check your language and location settings, as these can affect where we show your ads. You should post your changes at the end of every session in Microsoft Advertising Editor.
To update your account, click Post. And that’s it! You’re on your way to being an Microsoft Advertising Editor power user.